Sony Corp said Thursday it will launch the world’s thinnest and lightest 40-inch liquid crystal display (LCD) television, seeking to trump its rivals ahead of the key year-end shopping season. The new ZX1 model, part of the firm’s popular Bravia series, is just 9.9 millimeters thick at its slimmest section
Weighing 12.2 kilograms, it can be hung on a wall like a framed painting. Equipped with a fast wireless connection, the screen display is separated from the tuner so it does not need signal cables. The ZX1 series will be put on the market on Nov 10 with an estimated price tag of about 490,000 yen.
Sony also announced three other new series of Bravia LCD televisions with screen sizes ranging from 40 to 55 inches. They will be sold in Japan from Oct 10. Of them, the W1 series can project images moving four times faster than conventional models.